Philippines Hospitality Marketing Group Chooses STAAH to Grow Revenue

Royale Paragon Hospitality Group needed a technology solution that will reduce distribution administration and increase revenue.

Philippines-based Royale Paragon Hospitality Group is a hospitality marketing management company looking into multiple boutique properties across the country, including A’s Guest House, Vivien’s Hotel, and Felicity Island Hotel in Lapu-Lapu City. The properties managed by them attract a wide profile of guests, from leisure to business, and are located at convenient city spots.

Simplifying operations and giving back crucial time

With multiple properties to manage, time is a precious commodity for the team at Royale Paragon Hospitality Group. Keeping on top of the properties’ operational and other marketing needs while optimizing distribution channels was bringing in inefficiencies.

The ability to update all room rates, availability, and close and open sales immediately across multiple channels without taking too much time was a challenge.

STAAH Max Channel Manager provided an affordable technology platform that helped each of its properties reach further via an established network of global and regional OTAs while making updates across all connected channels in real-time for all connected properties from a single dashboard. The company also uses RateSTalk, which enables them to keep across the pricing of competitors in real-time and make price adjustments quickly. With multiple properties to manage, this feature is very handy as a guide to get a steer on market pricing.

Unlocking convenience

The biggest win with STAAH for the Royale Paragon Hospitality Group was the convenience of managing rates and availability for multiple properties across multiple OTAs from one dashboard.

The STAAH channel manager is designed to optimize pricing based on dynamic market conditions through features such as Stop-Sell Limits, Revenue Control, and Central Reservation System (CRS). As the updates are in real-time across all channels, rate parity issues are no longer a concern.

It is not just the ease of use of STAAH that has impressed the Royale Paragon team. The support offered by the STAAH customer service team extends beyond everyday account management to a partnership-based support model where they quickly respond to resolve issues and proactively reach out to leverage STAAH features to help the team grow property revenue.

Royale Paragon Hospitality Group has also seen a 10% growth in revenue across all its properties in just four months since joining the STAAH network. For them, it has been the perfect tool – simple and intuitive to use and providing a single place to manage and grow distribution and revenue.

About STAAH

STAAH Ltd is a New Zealand-based technology company that specialises in innovative cloud-based solutions that simplify hospitality operations and open a world of online commerce for accommodation providers of all sizes. Founded by Gavin Jeddo in 2008, an industry pioneer, STAAH’s technology suite comprises channel management, direct bookings, online reviews management and gift voucher management system.

Our passionate and diverse team is based across New Zealand, Australia, India, Malaysia, Philippines, Thailand, Indonesia, and UK providing 24/7/365 support and service to our network of more than 12000 accommodation partners worldwide.

Our quest for delivering high-quality solutions that deliver results is recognised by industry partners in the form of Airbnb Badge, Booking.com and Expedia Preferred Partner. We are a New Zealand FernMark Licensee.