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2024 Travel Trends

2024 Travel Trends from Expedia, Hotels.com and Vrbo

Expedia Group unveiled Unpack '24, a comprehensive look at what's motivating travelers and where they're going next year. Based on the company's unmatched first-party travel data, plus a global consumer survey of 20,000 travelers, Unpack '24 includes eight new travel trends for 2024, from top destinations to what's next in travel tech.







Travelers' Path To Purchase

Travelers Spend over 5 Hours Researching Trips on Average Before Booking

Expedia Group’s Path to Purchase research has revealed the travel content consumption habits of travelers as they seek inspiration and plan their trip, spending 303 minutes or over 5 hours on average with travel content in the 45 days prior to booking.