National Associations and Technology groups lead in four out of five markets
Knowland’s recent meeting planner survey revealed that groups are more likely to relocate events to alternative markets than move down in chain scale to reduce costs. This indicates an opportunity for non-hotel venues to compete more strategically for group business.
Lexington leads secondary markets, while Nashville heads the Top 25
Planners are optimistic about 2024, with almost half expecting to book more meetings than in 2023. But the pressure is on to deliver high-quality events and game-changing attendee experiences while staying within budget.
Group business up across key metrics in 4Q2023, providing stability for hotels going into 2024
Pharmaceutical and Charity/Non-Profit industries lead in four out of the five top markets
Rapid Growth and Competition in the Middle East Hospitality Sector Require Robust Data Tools to Increase Productivity and Better Understand Buyer Behavior
National Associations lead in meetings and events in four of the five top markets
October event volume increased 12.8 percent compared with last year
Group business maintains its upward trajectory, with the Q3 Group Performance Index now at 103 percent, demonstrating a sustained recovery compared to the same period in 2019