Through embedded systems, hoteliers can ensure guest data stays within their purview while providing a more comprehensive guest experience from beginning to end
Ready to stop being a hidden gem and become a sought-after destination? This article dives into the hotel SEO trends and actionable tips that will help boost your organic rankings in 2024.
In 2023, Seattle was a beacon of renewed strength in the Pacific Northwest given its vibrant concert and sports event calendar, record-breaking cruise season, and $1.9-billion expansion of the Seattle Convention Center. As a result of these factors, Seattle was one of the nation’s best-performing hotel markets during the summer.
In this extended interview we speak to Clive Wratten, Chief Executive of Business Travel Association, which also featured in our Travel Monthly Review Show February.
Return on Ad Spend (ROAS) is a familiar metric within the digital marketing landscape, often employed to gauge the efficiency of marketing expenditure. However, for some marketers ROAS has become the singular metric that defines whether a campaign was truly a success. While ROAS does provide a valuable snapshot of how efficiently resources are being used, it doesn’t necessarily indicate the effectiveness of a campaign.
In this comprehensive guide, we'll cover everything you need to know about distribution strategies.
Despite the field's standard reliance on interpersonal skills, rapid advancements in AI, and the increasing presence of AI applications that are frequently discussed today, anticipate transformations. The question is no longer about if AI will reshape consulting, but rather about how profoundly and imminently this will occur.
An interview with Gianluca Guarino, Revenue Manager at CampusX (CX). Founded in 2011, the company aims to revolutionize the student campus offer in Italy, following the most evolved Scandinavian and Anglo-Saxon models and re-thinking them for the eco-sustainable, connected, smart world of today.
The Manhattan market was severely affected by the COVID-19 pandemic but has been experiencing a rebound, primarily driven by strong gains in average rate over the last three years. Legislative and supply changes are expected to positively affect hotel market trends going forward, and our demand forecast shows a rebound beyond 2019 levels by 2025.
In the last several weeks, I've been chatting with many people about the hotel industry's continued decline in guest service. The consensus seems to be that the downturn is due to factors such as the need for passionate hospitality workers, insufficient training initiatives for frontline employees, and the fact that, in some instances, management is more focused on data than on developing a culture of excellent service.