Using a Conversion Rate Optimization tool has emerged as a game-changer in the hospitality industry, offering a seamless solution to address the challenges associated with rate parity. This technology allows hotels to adjust their room rates in real time to match or beat the rates offered on other channel
The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY. That\'s almost 3x the average during the height of the pandemic in 2020. Where did this increase in demand come from? The simple answer is the middle funnel.
Are you looking for new ways to attract more travelers and increase your bookings? Look to further than Expedia Group Package Deals, seamlessly integrated with Pegasus CRS. These all-inclusive booking options combine at least two of the three major travel products: flights, lodging, and car rentals, providing travelers with a streamlined experience and exclusive discounts.
Cendyn and SiteMinder announce a strategic partnership to mutually grow each other's revenue management capabilities for the benefit of more than 70,000 hotels.
The aim of the DMA is to promote fairer competition between all digital players while encouraging innovation within the digital economy. The first impacts of these measures should be felt as early as the first quarter of 2024. This new European legislation could empower hotels and change the nature of relationships with online travel agencies. In this article, we explain what the DMA is and what impact it could have on the hotel industry.
As one of the most popular search engines used by Internet users, Google is working hard to improve the solutions available to hoteliers to help them reach as many travelers as possible. Here, we present some of the best free and paid Google tools to help you reach and convert travelers online.
Ready or not the holiday season is approaching. With brands around the globe competing for attention - especially around Black Friday and Cyber Monday - you need to make sure you are not only following email design best practices, but also thoughtfully crafting the right subject lines, content, and CTAs to stand out in a crowded inbox.
There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about our most effective quick wins to make the most of your holiday campaigns.
The hospitality industry has consistently led the way in adapting to the ever-changing needs of travelers and guests. One notable innovation that has recently gained substantial momentum is the 'Buy Now, Pay Later' (BNPL) payment option. This innovative payment solution is revolutionizing the way travelers make reservations, dine at restaurants, and access a wide range of services within the hospitality sector.
Cendyn named the World’s s Best Data Driven Marketing Agency & World’s Best Hotel CRM Solutions Provider for 2023