North American Meeting Trends
Tampa-St. Petersburg Florida Market Sees 20 Percent Year-over-Year Meeting and Events Growth in February
National Associations and Technology groups lead in four out of five markets
National Associations and Technology groups lead in four out of five markets
Knowland’s recent meeting planner survey revealed that groups are more likely to relocate events to alternative markets than move down in chain scale to reduce costs. This indicates an opportunity for non-hotel venues to compete more strategically for group business.
Lexington leads secondary markets, while Nashville heads the Top 25
Pharmaceutical and Charity/Non-Profit industries lead in four out of the five top markets
National Associations lead in meetings and events in four of the five top markets
October event volume increased 12.8 percent compared with last year
September event volume increased 21.7 percent compared with last year
Knowland Reports 21 Percent Growth in Meetings and Events in August
National Associations led key meeting industries in top three markets
Austin and Nashville performances shine brightly