According to flight tickets issued as of 13th February, total international travel from China in Q1 2024 is predicted to experience a 31% decline compared to 2019 levels, although showing a 7-percentage point increase from Q3 2023.
The holiday is the busiest yearly travel migration in the world and by the end of the eight-day span on Saturday, 474 million tourist trips were made, up 34% from the same time a year ago.
A later Mid-Autumn Festival created a longer holiday period than last year, combining with National Day festivities to provide impressive improvement in China’s hotel performance.
Asian travelers unequivocally rank exploring local and traditional food and beverage as the most important consideration when it comes to planning travel for 2024, highlighting the intrinsic connection between culture and cuisine.
Sector set to contribute $1.48TN to the Chinese economy - Huge surges in inbound and outbound passengers to and from China
Lan Ha, Head of Economic Research at Euromonitor International, said China’s post-pandemic economic recovery was slowing because of declining demand for the country’s exports and sluggish growth in domestic consumption. in 2023-2024 are higher than the 3.0% growth the country recorded in 2022. However, a growth rate of around 5.0% is significantly lower than the economy’s pre-pandemic trend, which averaged 7.7% annually during 2010-2019.
With China’s travel restrictions lifted, demand is strong among Chinese tourists. Here’s where these travelers plan to go and what they’d like to do.
11.5MN more Travel & Tourism jobs in China this year
In 2023, the May Day holiday ran one day longer than usual, with offices closed from 29 April through 3 May, and travelers took full advantage of the long weekend. Mainland China performance peaked on 30 April, with hotels reporting 90.9% occupancy and CNY865 average daily rate (ADR). For reference, occupancy the prior Sunday was 63.7% and ADR CNY503.
International flights during the holidays recovered to around 40% over the same period in 2019, with searches increasing by more than 60% compared to 2019.