Skip to main content
Advertisement

Hotel Marketing News

Ecommerce Technology
Cover - Cendyn Downloadable Guide

Downloadable Guide - Ecommerce Trends Shaping Today's Guest Expectations

Today’s guest is a sophisticated consumer who has experienced the full spectrum of brand interactions online. To meet, or exceed guest expectations, hotels must deliver a personalized approach on par with the best eCommerce brands to stand out from the crowd. In this guide, we've consolidated the top eCommerce trends your hotel can take advantage of that will not only impress, but drive more demand.

Social Media Marketing
Cellphone menu with 'Tik Tok' icon on menu - Unsplash

What a U.S. TikTok Ban Could Mean for Travel Industry?

The prospect of TikTok's 170 million users in the United States being barred from the site could have far-reaching ramifications for travel companies that seek to build brand recognition among travelers through the site's wildly popular short videos.

Airbnb Vs. Hotels
Social network icons on a phone - Source TravelBoom Marketing

How Does Airbnb Compete with Hotels? - By Olivia Clifton

After choosing where they’ll vacation, guests typically consider the next difficult decision about their trip: Airbnb or hotel? This company, along with others like VRBO, keeps hoteliers on their toes as they continue to compete for occupancy in both top destinations and less-traveled locations. So, how does airbnb compete with hotels?

Online Travel Agents
Expedia logo

Online Travel Giants Set New Record for Marketing Spend in 2023 - PhocusWire

Financial figures from Expedia Group, Booking Holdings, Airbnb and Trip.com Group - four of the largest online travel agencies in the world - show the companies spent a record amount of money to promote their brands and attract customers in 2023, as pent-up demand from the pandemic is still driving spending.

HSMAI Executive Roundtable
HSMAI Executive Roundtable members

Hospitality CMOs Tackle Five Key Challenges

Between managing growth challenges, rapid industry changes, and keeping up with evolving consumer behaviors - there is no shortage of issues vying for a CMO's attention. Last month in New York City, HSMAI brought Chief Marketing Officers together for an Executive Roundtable. Here are five of the top issues that CMOs are focusing on.

State Of Talent Report
HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024

Demographic Hiring Trends: Meeting the Needs of Multigenerational Workforces

In this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, we explore the intricate dynamics of the hospitality industry, shaped by demographic trends and evolving workforce paradigms. My review illuminates the industry's current landscape, characterized by both optimism and challenges as it emerges from the post- COVID-19 era.

State Of Talent Report
Unlocking Talent Trends - Insights from the State of Talent Report - By Robert A. Gilbert

Unlocking Talent Trends - Insights from the State of Talent Report - By Robert A. Gilbert

The hospitality industry is continually reshaped by transformative trends and innovations. The HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, , offers a roadmap for navigating these changes. This year's report is more than findings and forecasts. It offers best practices, case studies, and suggested actions to improve talent outcomes across the commercial functions.

Travel Marketing
Visuals in Vogue: Revolutionizing Hospitality & Travel Marketing - By Lionel Saul

Visuals in Vogue: Revolutionizing Hospitality & Travel Marketing - By Lionel Saul

Creating visual representations, including ones for traveling, is no longer proper for artists or advertisement experts but is within the reach of anyone with a social media account and smartphone. Thus, we have witnessed in the past years a democratization of visual representation creators in travel, a trend that will keep unfolding in the coming years.

Hotel Sales Strategy
Scandic Go Stockholm - boardroom

Small Meetings: How to Sell Them and Why is This Big Business? - By Isabel Garza

Personalization is a buzzword in nearly every industry - retail, healthcare, food, hospitality, and more. Consumers want prompt and customized attention to all of their needs, which has created a shift in the industry to smaller meetings and events. While many venues weren’t marketing directly to smaller groups or never tried to sell small meeting space, this market segment is becoming big business.

Concert Tourism
Crowd at a concert - Unsplash

Taylor Swift is Coming - Is Your Hotel Ready for It? - By Kelly Johnson

Are you ready to dazzle your Taylor Swift fans with a fantastic experience at your hotel? As we approach her much-expected concerts in Australia and Singapore, hotels must prepare for the surge in demand, deliver exceptional customer service, and prioritize guest satisfaction.

Loyalty Programs
Pictured is [L-R]: Kenneth Macpherson (IHG Hotels & Resorts), Heather Balsley (IHG Hotels & Resorts), Kazunori Takeda (Rakuten Group), Yoshiyuki Takano (IHG Hotels & Resorts).

IHG Hotels & Resorts and Rakuten Travel to Link Member Loyalty Programs

IHG Hotels & Resorts (IHG) yesterday announced that they have signed a memorandum of understanding (MoU) with Rakuten Group Inc.'s travel reservation service Rakuten Travel, a leading online travel agency in Japan, to collaborate on a seamless travel booking experience linking the two companies' loyalty programs