7 Last-minute Ideas to Sell Vouchers This Holiday Season
Feeling the holiday rush? We've got your back with some dazzling last-minute ideas to sprinkle joy and boost your brand using STAAH vouchers.
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Hotel Marketing News Page 3
Hotel Marketing Budgets
How To Create the Perfect Hotel Marketing Budget - By Pete Dimaio
As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. Hoteliers understand the importance of budget season, but often dread dealing with the details. Some may not even know where to begin. Fear not – TravelBoom is here to help. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget.
Hotel Sales Training
Doug Kennedy Announces Next Topic In His Webcast Training Series: Reservations and Group/Event Sales - Use Storytelling Selling - Narrate The Pictures They Already Viewed Online
Complimentary Registration Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software
Revenue Generation
'Infinite Selling' Confronts the Business Identity Crisis Hindering Revenue Transformation
Matt Webb and James Barton lift the lid on the challenges of revenue transformation to re-envision a new sales ethos and methodology for today’s modern buyers
Social Media Marketing
Social Media Marketing for Hotels: Tips to Easily Promote Your Event Space - By Elizabeth Smith
Social media is no longer just a platform to connect with friends and share personal moments, but it has become a potent marketing tool to showcase your hotel brand, market your offerings, and engage with a wider audience. If you are a hotelier, you should utilize social media to market and sell your event space.
Budget Planning
Incorporating Commercial Focus into 2024 Hotel Budget Planning - By Amy Infante
We face a transformative period as we enter budget planning for 2024. While the process remains, the focus and strategies are evolving. The HSMAI Sales Advisory Board recently met to dig into the best practices.
The Ritz-Carlton Commissions Travel Poster Series by Artist Louis-Nicolas Darbon, Including Signed Portrait by Sir Lewis Hamilton and George Russell
All sales of the exclusive art series will go directly to Sutton Trust through The Ritz-Carlton Community Footprints Fund
Continuous Improvement
Hotel Sales - Commercial Strategy Accelerates
Commercial excellence has become an increasingly important priority at many hotel organizations this year. The concept is about alignment across all drivers of top line sales generation. While Europe has been in the forefront of commercial strategy development, 34% of North American HSMAI Organization Members report they are either leading commercial effectiveness or well on their way, while 39% report some progress.
HSMAI Revenue Optimization Conference
State of Talent Trend: Collaboration is Crucial
This trend follows the trend of commercial strategy accelerating, because it is the internal and external collaboration that must evolve. HSMAI Revenue Optimization Conference was co-located with the Marketing Conference, showcasing the convergence happening within the industry as companies work to optimize revenues. There is a need for a shared vision and the issues, players, responsibilities, and resources must be defined.
HSMAI Sales Leader Forum
Elevating the Sales Discipline: A Conversation with Gissell Moronta
Bringing decades of experience and a unique perspective, Gissell Moronta, Senior Vice President, Sales & Marketing, Atrium Hospitality is set to share invaluable insights at the upcoming HSMAI Sales Leader Forum during the SLF Lightning Round. HSMAI staff sat down with Gissell to find out more.
HSMAI Sales Leader Forum
Unleashing Potential: Nurturing Top Contributors for Impactful Growth
HSMAI staff recently had the chance to interview Bart Berkey, Founder and CEO at Most People Don’t, a speaker at the upcoming Sales Leader Forum. We learned more about his experience and what attendees can expect from his session, Unleashing Potential: Nurturing Top Contributors for Impactful Growth.
TikTok Marketing
Watchdog Comes Down on Accor over Influencer's TikTok 'ad' for The Savoy - TTG
Hotel group Accor has been rapped by the Advertising Standards Authority (ASA) after the watchdog banned an influencer’s TikTok post about her stay at the famous Savoy hotel in London for not being identifiable as an ad.
Hotel Sales Training
Doug Kennedy Announces Next Topic In His Webcast Training Series: Proactive Prospecting: Meet Your Hotel's 2024 Sales Goals By Transitioning to 'Sales Hunting'
Complimentary Registration Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software
Hotel Marketing
Innovative Strategies for Hotel Revenue Growth - By Charity Hanke
With growing operational costs hotels need to get creative about ways to drive more Revenue. Ancillary and other revenue streams are becoming more and more important as the days go on and are moving to be included, if not already, under the revenue optimization umbrella.
Four Seasons Marketing Campaign
Four Seasons Hotels Launches New Creative Campaign
Nathan Copan directed the latest Based on a True Stay campaign, building on his past work with a collection of leading luxury and consumer brands including David Yurman, La Mer and Polo Ralph Lauren.
Urgency Marketing
Urgency Marketing - Creating Urgency and FOMO: Effective Techniques to Drive Ticket Purchases
FOMO is not just a trendy acronym; it’s a powerful psychological phenomenon. Fear of Missing Out (FOMO), is a universal sentiment that has carved a niche in the world of ecommerce marketing. Why do marketers love to use FOMO? The emotional impact of FOMO marketing is so compelling that 60% of millennials admit to making impulse purchases driven by their fear of missing out.
Hotel Social Media Marketing
Social Media Marketing Tips for Smart Hoteliers
There is no definitive guide to social media marketing because social media is constantly evolving. But the tips in this article can help you always stay ahead of the curve.
Hotel Indigo Campaign
Hotel Indigo Debuts Largest Marketing Campaign in Brand History
The brand's newest international marketing campaign, The World's Neighborhood Hotel, is rooted in the brand's long-held belief that when you see the world through the neighborhood, the neighborhood changes your world.
Ritz-Carlton Campaign
The Ritz-Carlton Launches New International Marketing Campaign - Leave Better
Marking a fresh new direction for The Ritz-Carlton, the multi-million dollar marketing campaign captures how travel across the brand’s hotels and resorts can become a catalyst for personal evolution.
Hotel Marketing Strategies
Essentials of Hotel Marketing | Content, SEO and SEM
Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy.
Hotel Marketing Strategies
Data-Driven Marketing Strategy for Hospitality: Best Practices & Tools
Just like marketing specialists, industry leaders and executives must understand data-driven marketing in order to reap its benefits. Here’s a breakdown of the trends that are shaping this practice and some tools and tips for getting the most out of the current data tsumani that the digital world is experiencing.
Social Media Marketing
How Should Hotels Be Using Social Media? - By Olivia Clifton
We already understand the the importance of social media marketing for hotels – but figuring out the most impactful way to use each platform can be intimidating. To our surprise, TravelBoom’s most recent Leisure Travel Trends Study found that nearly all social channels were ineffective in influencing major travel decisions. So, how should hotels be using social media in 2023?
Gen Z Travelers
Attracting Younger Hotel Guests - By Alyssa Fate
While Baby Boomers and Generation X may have more disposable income, data shows that younger generations are more likely to travel. This means that hoteliers must be mindful of what makes Millennials and Generation Z tick. TravelBoom’s most recent Leisure Travel Trends Study found one key to attracting younger hotel guests is managing guest reviews.
LinkedIn Marketing
B2B Marketing - How to Get the Most from LinkedIn - By Ryan Haynes
As LinkedIn marks its 20th birthday, we look at what the site means for today’s B2B marketing and sales, and how to use it to maximum effect.
Travelodge Campaign
Travelodge Launches New Multi Million Pound Integrated Advertising Campaign in the U.K.
The new campaign features Travelodge’s next generation room