Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan. Now, it seems as if third-party cookies will be absolutely gone from Google Chrome by the second half of 2024.
As search continues to dominate how your guests find you, ensuring your hotel’s presence for relevant searches is more important than ever.
You’ll find many articles on how to market vouchers correctly. This one is a bit different. Let us help you in avoiding some marketing mistakes and help you promote vouchers correctly
Measuring the ROI for investing in translations might prove slightly trickier than other conventional costs, as the metrics may not be as easily available. This is all the more confounding in the hospitality and travel business. What kind of formulas are there to help gauge how much more bang you are getting for every buck you invest in getting your website translated into Korean, or your menus into Japanese?
In this article, we’ll cover the tools and approach independent hotels can use to increase direct bookings and reduce OTA reliance. We call that a winning OTA strategy.
The travel enthusiasts of today are more connected and informed than ever. Travel trends have always morphed and changed with societal trends. However, with the invention of the Internet, traveler desires now evolve much more rapidly.
Technology is rapidly changing and everything being online these days can make your life hassle-free. With so many simple tools available we have gathered a few names which might make your life easy.
People look for comfort, convenience and a welcoming warmth in the places they choose to stay and these are often a combination of several important aspects. In this article, let’s look at some of these things which people must consider before making their hotel reservations.
Divi Resorts is a long-time Vizergy client, and we recently had the opportunity to build a new website for them. We had also built their previous site, but agreed an update would refresh their branding and better showcase their many properties.
We love building websites for hotels, restaurants, management companies, and brands – it’s one of the things we’re experts at. However, when we looked at our own site, we realized we had spots for improvement and set out on the journey to create a fresh, updated website to properly showcase our products and services.
New SEO product expands hotels’ online footprint, targets strategic audiences and increases direct bookings with 1 proven SEO package
Starting this August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results. These new factors will look at both the strength of the listing itself as well as reviews and ratings that place a priority on the ‘guest experience’ at your hotel.
Facebook ads are a great way to increase the reach of your hotel's marketing messages. Learn about the top Facebook Ad formats for generating awareness & sales for your hotel.
It gets hard to keep up with the ongoing trends and altering technological developments. This is where we get to witness the basic economic process which is about increasing demand with the increasing technological developments. Especially when this demand is pent-up followed by a period of subdued spending.
Search the term 'mobile-friendly website' on Google. There are nearly 1,800,000,000 results. With all this hype, are you wondering what this term means? Importantly what it means for your hotel?
A colleague sitting across you at the office sips languidly at her coffee while staring at her computer screen. You notice the white print glaring against the black background of her mug as she chugs away absently and giggle to yourself. 'I am silently judging your grammar', it says. You chuckle because you can relate. As a branding executive, you know that when it comes to reaching out to your audience, even the tiny details count.
Here at Vizergy, we love to brag on our hard-working teams that create amazing work, and we want to reflect on an awesome project we did for Bally’s Corporation. Bally’s came to us needing several new websites – for their brand and for twelve properties.
Google Marketing Live showcased new products to capture new travel demand, including hotel rates on Google Business Profile, feedless onboarding for Hotel Ads, and Performance Max for travel goals.
Sustainable travel rules the roost in India’s travel trends according to a Booking.com report. Here’s a look into what else your guests are looking for.
Facebook ad campaigns can be highly effective for hotels - but your efforts are useless if you are not targeting the right audience. Learn top tactics for reaching the right travelers at the right time.
Travel firms are going all out to woo vacationers and are taking all possible measures from sprucing up their websites to offering innovative services
Despegar.com, Corp. (NYSE: DESP), an online travel company in Latin America, today announced that it has agreed to acquire TVLX Viagens e Turismo S.A), one of the leading online travel agencies in Brazil, for a total consideration of approximately US$15 million.
Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
Few would argue that metasearch engines are not an essential showcase for your direct sales channel. According to our figures, they help to generate 5-20% of total web sales. The latest to catch this wave is Bing (owned by Microsoft) with the launch of Bing Hotel Price Ads
As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Even for seasoned social media professionals, concocting creative and engaging social content can seem exhausting. Well, fret no more. Our team of hotel marketing experts collaborated with some of our top hotel social media clients to compile a complete list of social media post ideas for hotels.