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Hotel Trends Page 2

U.S. School Break Report

Early Easter Pushes U.S. Spring Break Peak Forward a Week in 2024

Spring break season is officially here, and tracking school calendar data becomes critical during this time in order to predict travel demand across the U.S. The swings in academic calendar patterns from year to year can generate substantial waves in hotel performance, as vacation scheduling directly impacts over 50 million public K-12 students and their families across the country.





Market Report Wichita

HVS Hotel Market Report Wichita - Resurgence and Strength: Demand and Supply Growth in Wichita - By Benjamin Giebler

Since 2020, Wichita’s hotel market has experienced a rebound in occupancy and average rate, supported by strong levels of leisure and commercial travel. Demand is expected to continue to grow given the construction of the Biomedical Campus and Riverfront development, although an influx of new hotel supply poses concern for the near-term outlook.


Global Hotel Industry Performance

STR Weekly Insights on Global Hotel Industry Performance: 25 February - 2 March 2024

Growth in revenue per available rooms (RevPAR) returned to the U.S. following the previous week's decrease. Occupancy held somewhat steady, average daily rate (ADR) increased, weekday (Monday-Wednesday) performance grew, and group demand exploded, surpassing both the 2023 and 2019 comparables. Looking at select top countries elsewhere in the world, strong performance continued with eight of 10 countries seeing positive occupancy gains and six of 10 seeing ADR increases.




Online Travel Agencies (OTAs)

A Year in Review: Top Trends Influencing the OTA Industry

To ensure you're able to strategize and build the best distribution mix for your property, it's a good idea to keep up to date with the latest news and opportunities. Here, we share some of the major OTA trends from 2023 that we expect to impact the distribution landscape into 2024.


U.S. Employment Trends

U.S. Unemployment Rate Increases to 3.9%

Total nonfarm payroll employment rose by 275,000 in February, and the unemployment rate increased to 3.9 percent. Job gains occurred in health care, in government, in food services and drinking places, in social assistance, and in transportation and warehousing.



U.S. Hotel Industry Outlook

Top 5 Hotel & Lodging Market Trend Predictions - By Sean Skellie

Current trends indicate that the industry is reporting a decline in many markets for leisure travel (Thursday - Saturday as many consumers are getting out priced in the market), while group travel remains strong; with a slight increase in corporate bookings (Monday - Wednesday travel). The Industry will see 65+ percent occupancy overall and even higher ADR in 2024.






Lodging Industry Investment Council

Hotel Execs Have Mixed Feelings on Labor Outlook - CoStar

During a meeting of the Lodging Industry Investment Council, hotel executives spoke about ongoing labor challenges and how wages are expected to continue to grow, albeit at a slower pace.



Market Report China

Chinese New Year Accelerates Outbound Travel Recovery in Q1 2024

According to flight tickets issued as of 13th February, total international travel from China in Q1 2024 is predicted to experience a 31% decline compared to 2019 levels, although showing a 7-percentage point increase from Q3 2023.


Social Media Strategies

How These 6 Current Social Media Trends Reshape Strategies for Hoteliers

The hotel and hospitality industry evolves quickly to keep up with shifting consumer preferences and technological advances. In this constantly shifting landscape, social media can be a powerful tool that helps you showcase your offering, build a relationship with your customers, improve customer service, and enhance your brand.



European Travel Trends

European Travellers Confident About Spending Power

Europeans are confident about their travel spending power in 2024 despite the ongoing cost of living pressure across the continent, according to a new report from Accor.



Hotel Benchmarking

Operational Benchmarking for Hotels in Practice - By Arlene Ramirez

Do you remember back in school when you learned about homographs? You remember, of course, those are words that have the same spelling as another word but have a different sound and meaning. What does this have to do with operational benchmarking? Is spelling important? Well, yes and no, spelling is always important, but when implementing operational benchmarking as part of the finance culture of the organization, it is important to understand what is significant in terms of your operation.



Market Report U.S.

STR Commentary on U.S. Hotel Performance for January 2024

RevPAR showed modest year-over-year (YoY) growth in January, reflecting a return to pre-COVID patterns of low single-digit gains. RevPAR was lifted by a healthy ADR increase, which was partially offset by an occupancy decline. Demand across the U.S. has declined year over year for the past 10 months. Fortunately, supply increases have remained modest and are expected to remain low for the rest of the year as the pace of rooms in construction has slowed.


Global Hotel Industry Performance

STR Weekly Insights: 18-24 February 2024

As Spring travel gears up, falling demand and softening ADR in the U.S. is concerning, however, hotel performance is expected to grow in the weeks ahead. Global performance continued to be strong and is expected to remain on a positive trajectory over the coming months, helped by Americans who continue to travel abroad.