Renamed Hilton Phoenix Resort at the Peak Launches

After more than a year of planning, the Pointe Hilton Squaw Peak Resort has announced its new name: Hilton Phoenix Resort at the Peak. The all-suite resort is managed by Crescent Hotels & Resorts.

More than a year ago, before COVID-19 hit the U.S. – and the travel industry – Crescent Hotels & Resorts developed plan to renovate and re-position the resort, including changing the property’s name.

“We wanted to consider the values and perspectives from our associates, guests and the community when determining what was most important in the name. Now that we’ve attained all necessary approvals and we’re nearing the finish line on updating all of our branding, we’re excited that we can finally announce the Hilton Phoenix Resort at the Peak!” said Michael George, Chief Executive Officer at Crescent Hotels & Resorts.

In recent years, Squaw Peak mountain in Phoenix also recently updated its name, to Piestewa Peak.

A veritable oasis suited to business travelers and families alike, the resort is located on 27 acres and bordered by 3,000 acres of scenic Sonoran Desert in the adjacent mountain preserve, boasting a water park, full conference services and luxury accommodations and amenities.

“Every aspect of our guests’ comfort has always been our top priority. In addition to the new resort name, we’ve made a number of enhancements in recent months – from contactless check-in to new dining options, and new cleaning protocols through Hilton’s CleanStay standards,” said Rudy Sharp, general manager for the resort.