Excerpt from Hotel Operations
This summarizes everything I’ve seen working on LinkedIn today, and shows you how to get the most out of this important platform. I studied the profiles of hundreds of hoteliers to identify best practices you can use this week. (Bonus: I also included a list of 1,400+ hotel operators you can follow and learn from on LinkedIn.)
LinkedIn is the most important social platform for hoteliers today looking to attract talent, showcase their work, earn media coverage, and grow.
I’ve spent at least an hour every day on LinkedIn for the past 10+ years and it’s become more and more valuable over time. LinkedIn gives me the opportunity to connect with a wide range of hoteliers around the world – from interns just starting their careers in hospitality to CEOs of large, publicly-traded hotel companies.
This guide will show you how to use LinkedIn to create opportunities for yourself and get results like this. It will show how to do this through examples of hoteliers that are succeeding on the platform today.
Tip: Publish native content
Native content is simply content that’s uploaded directly to LinkedIn. Data from LinkedIn indicates posts with images get 2x higher engagement than those without.
Tip: Spark engagement
Likes and comments drive reach on LinkedIn.
Rupesh Patel is a master of sparking engagement like this:
Click here to read complete article at Hotel Operations.