Excerpt from Marketing Dive
Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found.
- Google has been dethroned as the most popular platform among Gen Z when searching for local businesses to shop in-person, replaced by Instagram (67%) and TikTok (62%), according to a report from marketing platform SOCi shared with Marketing Dive.
- Google, which ranks third (61%) as Gen Z’s preferred local search engine, still maintains a stronghold among older generations, though social media is gaining share across the board as a resource for those seeking out local businesses, per the report.
- As social poses a stronger threat to Google’s core service, the report also called out the rise of ChatGPT as another potential threat. The findings come as Google rolls out updates to its search service, including the recent integration of its Gemini artificial intelligence (AI) model to Google Ads.
Click here to read complete article at Marketing Dive.