We look at pressing issues in the industry, as well as the landscape in front of us tackling: Latest developments and news of the sector, Discuss business and corporate guests, Travel trends with the Swiftie Tour Tourism effect
On this show we're pulling back the curtain on the top hotel marketing myths that too many think are true.
The same topic arises at the start of each new year, 'Is email marketing still viable?' The answer is still a resounding YES. Not only will email users top 4.5 billion in 2024, but hotels that use email effectively typically see it as one of the top converting marketing channels. The question then becomes, 'How do I use email marketing effectively for my hotel?' You're in luck, that's what we're going to cover right now.
In this extended interview we speak to Clive Wratten, Chief Executive of Business Travel Association, which also featured in our Travel Monthly Review Show February.
Today we will talk about the recent research we just completed that highlights the grave danger of hidden fees and how they impact your overall resort performance.
On the latest episode of Tripleseat's podcast, Two Chicks, Three Seats, we dive into various ways to make improvements with both your hospitality business and yourself in the areas of operations, events, marketing, and personal development.
Today we are going to do some search optimization like it's 2004. There's no SEO hat that's too black today, so let's dive into the show and start messin' with some algorithms.
Do you want to double your website’s conversion rate? Today we’re covering five strategies that will transform your site into the ultimate revenue-generating machine.
Good day hoteliers and welcome to episode 246 of the Hotel Marketing Podcast. Hotels have struggled for years to find the right way to engage guests and drive revenue through social media channels. Today we’re going to make it easy for you with strategies for both paid and organic success.
Good day fellow hoteliers and welcome to episode 245 of the Hotel Marketing Podcast, I’m your host Pete DiMaio of TravelBoom and today we’re going to share six simple tips to make GA4 work for you.
Miguel Velez, CEO & Founder, Unlock Boutique Hotels is joining the ACE Hotel Tech Summit where he will address the challenges of independent hotels and how investors can be confident of market success. In our conversation we address the topic: David vs Goliath, Independent or integrated in a chain - how to be competitive.
This is episode 244, and do you ever wonder how you can get those zoomers and younger generation guests to give your property a try? Look no further, that’s exactly what we’re covering in today’s episode.
In this episode the second of a mini-series on revenue management and pricing strategies, we speak with Radisson, Preferred Hotels and IDeaS RMS about the hotel performance metrics and how they are changing.
The OTAs have come out with some fantastic loyalty programs to take your guests. Do you have a solution? We do and on today’s podcast we dig into Expedia and VRBO’s new One Key loyalty program, the 2023 travel study, and what you need to do to keep your guests loyal to you.
It’s finally here! The 2023 Leisure Travel Trends Study. We asked travelers a series of open-ended questions to help uncover hidden objections that prevent someone from booking a stay. What we found was not surprising, but what was surprising was how uniform the responses were to the question, 'What is one thing a hotel could do that would convince you to book a stay?'
Today on the podcast we are joined by Mauri Berry, the Vice President of Digital Marketing, who will be sharing her insights into how the company has been able to successfully rebrand, grow, and thrive in today’s complex hospitality marketing world.
Today’s episode is going to be a fun lighthearted episode based on our newsaroo today. We’re going to be looking at a relatively recent article by CoStar.com highlighting five trends that will drive hotel tech. The article is a few months old and now is a perfect time to see if these predictions are coming true.
Today on the podcast we are going to be talking about the right way to engage your followers in a way that inspires engagement, conversation, and ultimately bookings. Not only that, we’ll be reviewing 11 types of posts that will make your job super easy in crafting an entire year’s calendar.
In today’s podcast we’re going to cover what you do when you just did something really, really stupid. Case in point, the Crossroads Hotel in Newburgh, NY. The Crossroads, very aptly named, had a decision in front of them and they did not choose the right path.
It’s a bit cliche how often I say it, but 'we’ve got a special episode for you today!' We have both Ken Reig, president, and Rob Langenback, COO, of Eight Oh Two Marketing. Eight Oh Two is a powerhouse in the search marketing world with over 15 years of helping major brands like Orvis, Geneverse, RBX, and others succeed through forward-thinking search optimization and search marketing strategies.
Today on the podcast we are diving into the data from the latest Leisure Traveler Sentiment Study and revealing insights that will help craft the marketing direction in 2023.
In this episode we speak with Simon Schwitallik, Director of Commercial Strategy and Analytics at Design Hotels to discuss the trends in defined hotel collections and the importance of a tech stack to deliver digital experiences that match the hotel ethos and style.
Today on the podcast I’m going to share five simple tricks you can put in place with just a little effort and a small budget that will have a big impact on your social engagement. Why is it so important to create a space where your guests can share their experience with their friends & followers?
We speak to Kristoffe Biglete Sales & Marketing Manager, Club La Santa about the challenge of staff shortages in the hospitality industry. He explains how the hotel builds its brand to stand out from the crowd on the small island of Tenerife. From sports instructors to waiters and housekeeping - Kristoffe explains the power of brand marketing and how they turned to TikTok to keep the recruitment drive strong.
TravelBoom attended the renowned Hunter Hotel Conference in Atlanta this month and uncovered several key insights that will help independent hoteliers and vacation rental managers improve their relationship with investors and tackle the key concerns of the hotel industry’s financial backers.