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Episode 251 - The Hidden Dangers of Hidden Fees
Did you know 31.5% of travelers will abandon the booking process when hidden fees are discovered?
Today we will talk about the recent research we just completed that highlights the grave danger of hidden fees and how they impact your overall resort performance. You can read the full research as well as download a free infographic on the data right here.
To listen to this TravelBoom podcast, visit here.
About TravelBoom Marketing
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.