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Topic - Online Travel Agents

Online Travel Agents

Online Travel Giants Set New Record for Marketing Spend in 2023 - PhocusWire

Financial figures from Expedia Group, Booking Holdings, Airbnb and Trip.com Group - four of the largest online travel agencies in the world - show the companies spent a record amount of money to promote their brands and attract customers in 2023, as pent-up demand from the pandemic is still driving spending.



Online Travel Agencies (OTAs)

Online Travel Bookings Expected to Hit All Time High This Summer: $54 Billion - By Tamara Gaffney, Adobe Systems, and Jason Price, HeBS Digital

Online bookings for online travel agents, airlines, hotel, and car rental services have reached an all-time high, setting up this summer to be a record-breaking travel season. This latest Adobe Digital Index report, which looked at 51.5 billion visits, reveals overall trends that illustrate the movement toward booking travel online and provides insight into the seasonality of online reservations.