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Ecommerce Technology
Cover - Cendyn Downloadable Guide

Downloadable Guide - Ecommerce Trends Shaping Today's Guest Expectations

Today’s guest is a sophisticated consumer who has experienced the full spectrum of brand interactions online. To meet, or exceed guest expectations, hotels must deliver a personalized approach on par with the best eCommerce brands to stand out from the crowd. In this guide, we've consolidated the top eCommerce trends your hotel can take advantage of that will not only impress, but drive more demand.

Hotel Booking Engine
Source Cendyn

Supercharge Your Customer Acquisition Strategy with an ADA Compliant Booking Engine

In this digital age, having a hotel-specific booking engine is crucial for driving direct bookings on your website, which in turn impacts profitability while saving vast amounts of money in OTA commissions. One of the booking engine’s most important components is ADA compliance, which refers to the legal requirements set forth by the Americans with Disabilities Act.

Digital Marketing Strategy
Why Hotels Shouldn't Rely on Return on Ad Spend to Measure the Success of a Campaign - By Tina Markowitz

Why Hotels Shouldn't Rely on Return on Ad Spend to Measure the Success of a Campaign - By Tina Markowitz

Return on Ad Spend (ROAS) is a familiar metric within the digital marketing landscape, often employed to gauge the efficiency of marketing expenditure. However, for some marketers ROAS has become the singular metric that defines whether a campaign was truly a success. While ROAS does provide a valuable snapshot of how efficiently resources are being used, it doesn’t necessarily indicate the effectiveness of a campaign.

Hotel Website Optimization
Graphic - hotel website design concept - Source Cendyn

Hotel Website: How to Increase Direct Revenue on Your Hotel Website?

A survey conducted by WYSE Travel Confederation among 57,000 travelers under the age of 30, revealed that 47% of this demographic book their accommodation on OTAs! It's a figure that's prompting more and more hoteliers to take an interest in the matter and promote their hotel websites.

Email Marketing Trends
Google search on a computer screen - Source Cendyn

Gmail and Yahoo's New Email Sender Requirements Are Here!

Two of the biggest players in the inbox space - Gmail and Yahoo - are set to introduce stringent rules to safeguard users' inboxes from scammers and spammers this year. These rules, effective from February 2024, signify a pivotal shift in the ever-evolving landscape of email marketing. To ensure your marketing emails reach their intended recipients, it's crucial to comprehend and adhere to these new requirements.